At Wello Beauty, the trust you place in us is precious. This privacy policy aims to inform you, clearly and transparently, about how we collect, use, store, and protect your personal data when you visit our site, create an account, place an order, or interact with us, particularly on social media.
By using our site, you accept the practices described in this policy, drafted in accordance with the General Data Protection Regulation (GDPR) and the requirements of our technical and advertising partners (Shopify, Shopify Payments, Stripe, PayPal, Google Merchant Center, Meta, and TikTok).
1. Collection of personal data
We collect personal data when you browse our site, create an account, place an order, subscribe to our newsletter, participate in a contest, contact us, or interact with our advertisements. The categories of data concerned include:
- Identity: last name, first name, title
- Contact details: email address, phone number, delivery and billing postal address
- Order data: purchase history, viewed products, shopping cart
- Payment data processed securely by our service providers (see Secure Payments section)
- Connection and browsing data: IP address, browser type, pages visited, visit duration
- Communication preferences and interactions with our emails and advertisements
2. Account Creation
When you create a customer account on our site, we collect the necessary information for its management (name, email address, encrypted password, order history). This account allows you to track your purchases, manage your addresses, and facilitate your future orders. You can request the deletion of your account at any time by contacting us.
3. Orders
Data transmitted during an order (identity, delivery address, billing address, phone number) is used exclusively to process, prepare, ship, and track your order, as well as for customer service management, returns, and any claims.
4. Secure Payments
Wello Beauty never stores your complete bank details. Transactions are processed by certified payment providers compliant with the PCI-DSS security standard, including Shopify Payments, Stripe, and PayPal. These providers have their own privacy policies and are solely responsible for the secure processing of payment data transmitted to them.
5. Cookies
Our site uses cookies and similar technologies to ensure its proper functioning, improve your browsing experience, and measure our site's audience. The details of the cookies used, their purpose, and how to manage them are specified in our Cookie Policy, available separately on our site.
6. Newsletter
If you subscribe to our newsletter, your email address is used to send you news, offers, and beauty tips related to Wello Beauty. This subscription is based on your explicit consent. You can unsubscribe at any time by clicking on the unsubscribe link present in each email, without affecting access to our services.
7. Meta and TikTok Ads
We display advertisements on Meta (Facebook, Instagram) and TikTok platforms to present you with relevant offers and content. For this purpose, tracking pixels (Meta Pixel, TikTok Pixel) may be installed on our site to measure the performance of our campaigns and offer you personalized advertisements, subject to your consent to advertising cookies. These platforms act as joint controllers or processors depending on the data concerned, and have their own privacy policies.
8. Google Analytics
We use Google Analytics to better understand how visitors use our site (pages viewed, traffic source, session duration). This data is collected in an aggregated and anonymized manner as much as possible, and is used only for statistical purposes and to improve our site.
9. Data Retention
Your personal data is retained for a period strictly necessary for the purposes for which it was collected:
- Customer account data: account lifespan, then 3 years after the last activity
- Order and billing data: applicable legal retention period for accounting and tax purposes
- Commercial prospecting data (newsletter): 3 years from the last active contact
- Browsing data and cookies: maximum duration of 13 months
10. Sharing Data with Carriers
To ensure the delivery of your orders, we transmit strictly necessary information to our carrier partners: name, delivery address, phone number, and email address. These providers use this data exclusively for the purpose of shipping and tracking your package.
11. Payment Providers
As previously mentioned, payment processing is delegated to certified third-party providers (Shopify Payments, Stripe, PayPal). They process your payment data in accordance with their own privacy policies and current security standards.
12. Shopify Hosting
Our online store is hosted on the Shopify Inc. platform, which ensures the secure storage of our site and customer data, in compliance with international security and data protection standards, including for data transfers outside the European Union, governed by standard contractual clauses.
13. Your GDPR Rights
In accordance with the GDPR, you have the following rights regarding your personal data:
- Right of access: obtain confirmation that your data is being processed and obtain a copy
- Right to rectification: correct inaccurate or incomplete data
- Right to erasure (right to be forgotten): request the deletion of your data in cases provided for by law
- Right to restriction of processing
- Right to data portability
- Right to object, particularly to processing for commercial prospecting purposes
- Right to define directives concerning the fate of your data after your death
14. Right to Erasure
You can request the deletion of your personal data at any time, subject to legal retention obligations that may apply to us (particularly in accounting and tax matters). This request can be sent directly to our contact address.
15. Right of Access
You can request to view all personal data we hold about you at any time. We commit to responding to any request within a maximum of one month, in accordance with current regulations.
16. Exercising Your Rights
To exercise any of these rights, simply contact us at the address indicated below, specifying your request and attaching, if necessary, proof of identity. You also have the right to lodge a complaint with the competent data protection authority.
Contact
For any questions regarding this policy, you can contact us at:
Contact.wellobeauty@gmail.com